Write a Book – Creating a Winning Title and eBook Cover

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Write a Book – Creating a Winning Title and eBook Cover

Welcome to Authorship Tuesdays, where you will discover how (through Leadership TKO™ for Authors) you can becoming a winning influential leader through authorship. You will specifically learn how to WRITE IT, PUBLISH IT, MARKET IT, and PROF-IT (IT= Books) on various TKO platforms.

There are many elements and steps involved with writing and publishing books. However, your title can have a lot to do with how successful your Kindle eBook becomes. And not just how good the words are, but also how it is graphically displayed.

Creating a Winning Title

It should:

  • Be catchy
  • Be memorable
  • Be relevant
  • Come up in search results for your keyword
  • It should be professionally designed, along with the Cover Photo or art.
  • It should not be written in hard-to-read fonts such as scripts.
  • It should never mislead.
  • It should contrast (light vs. dark) with the Cover photo, if it is overlaid on it.

Use existing best sellers as aids in picking a title for your Kindle eBook. No, you’re not going to copy them – but do use them for tips and inspiration.

For example, remember the two specific cookbooks that came up in our “diet” search autosuggestions – “Diet for a New America” and “Diet for a Small Planet”? These search results tell you that any book in this category pre-fixed with “Diet for a…” is going to come up alongside searches for either of these two books.

If you you’re writing a similar style of cookbook and you want to compete with them, strongly consider titling your cookbook “Diet for…” something.

It should also:

  •  Be the right size
  • Be readable

What is the “right size”? That depends on whether the Title is more important in catching peoples’ attention… or the Cover Photo.

Creating a Winning Cover

Don’t skimp here. An amateurish cover can affect your sales more than any other factor. And hire an artist experienced in creating eCovers – one with a proven track record who can point you to samples of his or her work.

Remember that your eCover is most likely going to be viewed on a mobile or on a Kindle Reader, so don’t use complex photos or illustrations – all the detail will get lost.

Keep Titles BIG, so they are easily readable.

Again, use contrast – light vs. dark – to showcase the most important element in the cover and make it stand out.

Enjoyed today’s message? More information will be shared on the Leadership TKO nightshow via podcast at 9p.m. EST. Be sure to CLICK HERE and save the link to listen in.