Welcome to Marketing Monday here with The ILEAD Company LLC®, where we help speakers leverage marketing their knowledge and story to grow their influence, impact and income. Again, thank you for join me here today on the blog.
Although we are serving speakings primarily until the close of March, this concept we will focus on today can assist business owners apart of any industry. The topic of the day is Pre-selling, a concept every business owner should know about and implement into their marketing plans. Let’s dive into this topic now.
Marketing 101 – Pre-selling And Simple Strategies To Implement This Concept Immediately
Pre-selling is defined as utilizing copy-writing (marketing verbiage) and graphics on your website to effectively prepare visitors leaving your website to receive the subsequent merchant with a want or need. Good pre-selling is vital to mentally preparing the visitor to visit the business owner’s website. If your copy or words on your marketing materials is convincing and conveys the purpose of the products or services, the visitor is more likely to then make a purchase or fill out a form for more information.
I have a few suggestions that I want to share below to help you get started with pre-selling. They will be listed in short below; however, I will explain these in detail during the Leadership TKO night at 9p.m. EST. Get started pre-selling by implementing:
- Video Demonstrations
- Product Outlines
- Product Samples
- Table Of Contents
- Product Covers
- Product Excerpts
- Beta Test Results
- The use of a WhiteBoard/Chalk Board
- Expert Totals, and
- Product Reviews.